Adolescents’ exposure to mass media campaign messages on HIV/AIDS in Ghana

Impact of media literacy education on knowledge and behavioral intention of adolescents in dealing with media messages according to stages of change

Introduction: Mass media influence the health behaviors ofadolescents. Evidence shows that traditional strategies suchas censorship or limitation are no longer efficient; therefore,teaching media literacy is the best way to protect adolescents fromharmful effects. The aim of this pilot study was to evaluate theeffects of a media literacy training program on knowledge andbehavioral intention of ...

Mass Media vs. the Mass of Media: A Study on the Human Nodes in a Social Network and their Chosen Messages

In Internet-based social networks, the nodes have the most pivotal role in the processes and outcomes of the networks. Whether they pay attention to a message in the network or ignore it defines the fate of the message. One message is shared and re-shared by millions of users and another is left forgotten. The current study tries to shed light on one aspect of the role of the users in a social ...

Will the government's mass media campaign on drugs work?

What Makes Campaign Messages Popular On Twitter ?

The rapid adoption of social media by billions of people from all over the world has unleashed unprecedented opportunities for marketers and cognitive scientists to better understand why some message become popular while other die quickly. We designed a novel technique for automatically learning to differentiate popular tweets from unpopular ones and to predict how popular a given tweet will be...

Developing antitobacco mass media campaign messages in a low-resource setting: experience from the Kingdom of Tonga

Tobacco use has become the leading cause of preventable death in Tonga, a small island nation in the South Pacific. One pragmatic and economical strategy to address this worrying trend is to adapt effective antitobacco mass media materials developed in high-income countries for local audiences. Using Tonga as an example, this paper shares the practical steps involved in adapting antitobacco cam...